¡Aparato! has made a name for itself by utilizing traditional Mexican instruments to help craft post-punk soundscapes netting two OCMA Best Latin nominations early on along the way. Now the band is hoping to take its rock music experiment into the studio and record a full-length debut album for all the fans. They’re turning to IndieGoGo, which, like Kickstarter, allows people to pledge to creative projects in exchange for exclusive items like t-shirts and early downloads, but differs in a key way.
“IndieGoGo is more flexible. If we don’t make our goal, we’re able to keep what we raised,” says vocalist Nancy ‘Cat’ Mendez contrasting it with Kickstarter’s all or nothing approach. “They’re more friendly.” ¡Aparato!’s objective is set at $10,000 and they have less than 40 days to try and reach it.
Read more about their IndieGoGo campaign on my latest OC Weekly Heard Mentality Blog post:
http://blogs.ocweekly.com/heardmentality/2012/03/aparato_is_calling_all_aparato.php
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[...] March 27th, 2012, 8:05 am · · posted by MICHAEL CISNEROS Tweet Good morning! Today’s song is ”Aurora” by ¡Aparato!, inspired by Gabriel San Roman’s post on the band seeking funds from fans for a new album. [...]